Making Identify
In Identify, celebrated designers Tom Geismar, Ivan Chermayeff, and Sagi Haviv open up their studio for the first time in the firm's 55-year history and reveal the creative process that led to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).
The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work.
A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecedented insider's peek into a legendary branding and graphic design firm. Identify unveils the thinking and the process behind identity design that works.
An updated and redesigned version of Identify was just released by Standards Manuals.
Responsibilities:
Editorial development
Design oversight
Budget and schedule oversight
Project management
Image rights management
Production management
Photos above courtesy of David Airey.