Making Evolve: Ayurveda for Modern Life
The idea behind Evolve was to create the most definitive overview of the ancient practice of Ayurveda by also making it the most beautiful book anyone had ever seen on the topic.
To do that, we assembled a top notch team of creative contributors, including Luke Hayman and his amazing designers at Pentagram, Grammy-winning musician Beck to write the introduction, Oscar winner and Goop founder Gwyneth Paltrow to write the foreword, and even the renowned experts at Verona Libri in Italy to do the printing.
The result is exactly what we’d hoped for: a gorgeous large format, four-color coffee table book with exquisite slip case that entices you to pick it up. And, once in hand, is as interesting and informative to read as it is lovely to look at.
Responsibilities:
Editorial development
Design direction
Curation and management of creative team, including writers, photographers, illustrators, designers, and printer
Budget and schedule oversight
Marketing plan development
Rights management
Production management